Vietnam Market

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Vietnam’s favorable demographics, educated and enthusiastic workforce, macroeconomic growth and market-oriented reforms have laid the groundwork for long-term development. At the same time, Vietnam is undergoing a consumer boom and technology revolution, leaving it poised to be the next great success story in Asia. We strongly believe Vietnam is one of the most attractive destinations in the world for both entrepreneurs and investors.

Vietnam’s Advantage

Large population: 88.5 million people (13th largest in world)
Young:
Median age 27.4; nearly 65% under 35
Optimistic:
Vietnamese consumers 2nd most optimistic in world (AC Nielsen, 2Q 2010)
Fast-growing:
Projected to be world’s fastest-growing media and entertainment market 2009-2013 (PricewaterhouseCoopers, 2009)
Ready for investment:
Ranked #2 investment opportunity in emerging markets (UKTI/Economist Intelligence Unit, Sept. 2010)
Technology-adoptive:
24 million Internet users; 89 million+ mobile subscriptions

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VIETNAM MARKET ANALYSIS

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