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Press Release: Punch Entertainment Wins ‘Most Innovative Game’ Award for EGO at the 2008 Game Developers Conference

SAN FRANCISCO, CA–(MARKET WIRE) – NEWS FACTS (Feb 19, 2008)

Punch Entertainment, a global mobile games studio out of Mountain View, CA, today announced that it has won the ‘Most Innovative Game’ award at the inaugural Independent Games Festival (IGF) Mobile. As part of this year’s Game Developers Conference (GDC), the IGF recognized Punch’s soon to be launched EGO for its social networking based approach to mobile games.

EGO allows you to create your own customized super-avatar that has an evolving personality based on your actions within the game’s community. EGO is designed to be played on your mobile phone but also features a Web component that allows you to interact further within the world of EGO. The mobile phone and Web versions of EGO are synched with each other. Users can try out a limited version of the game on the Web site, which is available now in beta. Punch will officially launch EGO to consumers in the coming weeks. EGO will be the first social networking game of its kind to be made available in the U.S.

QUOTES

‘Our goal with EGO was to create a completely original game that takes advantage of the unique capabilities of the mobile platform and we’re honored to have our efforts recognized by IGF.’ – Tobin Lent, CEO and Founder of Punch Entertainment

ABOUT PUNCH ENTERTAINMENT

Punch is a global mobile games studio focused on creating innovative mobile content for carriers, device manufacturers, publishers and consumers worldwide. Punch leverages both traditional and alternative distribution channels to reach a wide global audience. With offices in Silicon Valley and Asia, Punch has the resources & technology to create & deploy high quality entertainment content to virtually every mobile device on the planet. For more information, visit www.punch-entertainment.com.