• Portfolio Company News

Rubicon Project launches joint venture with Netric Sales

12 juni, 2012

Netric sales powered by Rubicon Project to drive real-time trading in Sweden, Norway,
Denmark, Finland and Iceland

STOCKHOLM AND LONDON – 24 May, 2012, Rubicon Project, the leading digital advertising
technology company for premium publishers, is expanding its international operations with a
strategic partnership with Netric Sales in the Nordic region. Netric Sales is the leading Supply Side
Platform (SSP) in the Nordics and will migrate forty publishers across Sweden, Norway, Denmark,
Finland and Iceland onto REVV, Rubicon Project’s real-time trading platform.

The joint venture will enable premium web publishers in the Nordic regions to maximise their
online yield by connecting with over 70,000 advertisers around the world – via all the major trading
desks, demand-side platforms (DSP) and hundreds of online advertising networks – and sell online
advertising inventory in real time. The REVV Real Time Trading platform delivers more than 1 trillion
bid requests and processes 120 billion ad trades across the globe each month. Combined, Netric and
Rubicon will make over 4 billion impressions available in real time each month across the region.

“Rubicon Project is excited to be expanding our relationship with Netric Sales,” explains Jay Stevens,
General Manager, International at the Rubicon Project. “Netric has been a partner for more than
a year now, giving us first-hand experience with the team that is leading the Nordic market toward
programmatic trading. The joint venture between Rubicon Project and Netric will provide publishers
in the region with industry leading technology and strong local support”

Dilem Guler, CEO, Netric Sales, adds, “Real-time trading is growing across the Nordic markets
and there is a huge opportunity here for our partnership to deliver new and increased revenue
for premium publishers in the region. With Rubicon’s industry leading technology and our local
expertise, this partnership provides the opportunity for existing and new clients alike to increase

About the Rubicon Project
the Rubicon Project launched in 2007 with a mission to automate buying and selling across the
$80 billion global online advertising industry. REVV, the company’s real-time trading platform, has
executed nearly two trillion trades for more than 500 of the largest properties on the Internet. REVV
helps comScore 500 publishers like Time Inc., Guardian News & Media and CareerBuilder make more
money by optimizing their ad revenue, eliminating unnecessary ad operations costs, protecting and
growing their direct sales channel and ensuring their sites’ visitors are safe. Today, REVV analyzes
more than 1 trillion bids resulting in more than 100 billion successful and protected trades each
month from more than 70,000 advertisers using 700 buying channels (ad networks, exchanges
and DSPs.) Ad buyers turn to REVV for single point real-time access to the #1 network reach of
users (650 million uniques as ranked by Quantcast) across premium inventory and audiences.
Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and
Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield
Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.

About Netric
Netric Sales is the largest SSP in the Nordics working with 40 publishers and 30 local and
international demand partners with offices in Stockholm. Netric sales Run about 1 billion ad
impressions through the system every month and are active in Sweden, Denmark, Finland and
Norway. The company was founded in 2008 by parent company Wyatt Media and sold to Nyheter24
Gruppen in 2011.

Joanna Burton
Rubicon Project
+44 20 7268 0498